CUSTOM BRANDING IN BERKS COUNTY, PA

The Branding Process

• Contact/Discovery

  You reach out. We talk. We find out what you're looking to achieve and which direction you're looking to go. We offer our industry knowledge and contextual experience to help point things in the right direction to attract leads, and give the best impression of your business.

• Initial Scoping/Research

  Looking at potential for a brand that sticks out takes market research in the space you'll be occupying. We'll take care of that, as well as do research into what impression your new brand may end up giving your clients. Branding is all about perception, and you want your brand to speak truthfully to people.

• Thumbnailing/Concepts

  Once everything is fleshed out in terms of the goals you want to hit, then the pencil hits the paper. We sketch out a number of concepts and then eliminate the ones that don't work.

• Refining/Digital Migration

  Digitalization of our ideas is crucial in the modern era. The reason why we don't start on the computer from the beginning is due to conceptual limitations it can manifest. We move the analog concepts to the computer and begin to refine the ideas.

• Final Brand Processing

  At this point, a brand is beginning to emerge, it's the birth of a new, recognizable and unique identity that can be operated under. Final digital assets are polished here, with form tweaks, color system finalization, and other details squared away.

• Brand Guides/Rules

  We go further than your average logo/brand designer - we'll equip you with the rules and guidelines that visually make the brand consistent and recognizable. A brand guide details the do's and don'ts of how the branding is supposed to function.

• Final Execution

  All files, mockups and instructions are delivered to you for your usage! Not only that, but if necessary, we handle printing and delivery of physical assets, so the complicated process of dealing with a print shop is nonexistent.